I have not one but two mission statements that I hope to achieve in my business. The first one is my overall mission. It is what I hope to accomplish by the time I retire from photography. That mission is:
"To empower and inspire people through photography, create lasting friendships, and to come together as a community to empower those around us and within the community to leave a lasting, positive impact on the world"
My second mission is my mission that I want to achieve by the end of each and every photoshoot. If I don't complete this mission each time I know I didn't do my job right. The mission is as follows:
"To empower my client and to have them leave feeling better about themselves with a higher confidence and better self esteem than when they arrived, as well as to create beautiful images for them to cherish forever"